What is By Her Side? By Her Side is a special campaign backed by the UK government under its UK Aid Match initiative. The campaign’s aim is to raise money to support rural women in Afghanistan with the tools and training needed to feed their families and rebuild their lives. ‘By Her Side’ means that right now more than ever, Afghan women need us to stand with them. With just a bit of support, these women can have a huge impact on their own lives, their families’ and their entire communities’.